Store snapshot: Joiana Jewelry at a glance
Joiana Jewelry is a family-founded brand started in 2017 between Tijuana and San Diego. The sisters Ana and Mariela lead the brand, focusing on easy, timeless pieces with thoughtful details. Their in-house team handles every part of the process—from design to packing—aiming to make orders feel special as soon as they leave the studio.
- Founded by sisters Ana and Mariela in 2017
- Based between Tijuana and San Diego, online since then
- Pieces emphasize everyday wear with personality
- In-house team handles design, operations, and packing




