Brand ethos and social mission (store facts)
VITAL APPAREL was founded to break the stigma around mental health and inspire healthy, active lifestyles. The brand emphasizes real strength—mental and physical—through discipline and perseverance. A portion of profits supports mental health research via a partnership with Brain & Behavior Research Foundation (BBR), donating 5 percent of profits every month.
- Mission to break stigma around mental health
- Focus on discipline, resilience, and healthy living
- Charitable commitment: 5% of profits donated monthly to BBR foundation






